March 2023 – Now
Main RBC is a news materials aggregator. The results of 2022 User Research showed us that Users want to read more relevant content and feel anxious doomscrolling news materials that appear every 2-3 minutes. That's when My RBC as a product has become the main business priority for the last two years. Its goal is to introduce a new format of content consumption: personalised for the user based on preferences. I this case I depict how I managed the team and designed a
Head of Design Department
Product Owner
2 Product Designers
20+ Developers
2 Product Managers
1 Project Manager
2 Communication Designer Leads
2 Communication Designers
We don’t receive data on user segments, so we cannot sell more expensive and personalized content
We are heavily dependent on external traffic sources and old advertising model, which allows to receive less revenue
Traffic, flow between projects, reading depth, efficiency of advertising placement
Working process
At this step I with my Product Designers and Product Owner have researched all the data about Main RBC to connect Users’ needs with business goals. We’ve used Double-diamond framework to dive deep into the product
Collaboration with Product Designer
Collaboration with Product Managers
Benchmarking analysis
User interviews
CJM’s
Main RBC business model analysis
I have prepared a Presentation to defend the concept to the RBC's CEO as a main Stakeholder. After the Presentation I've received a budget for My RBC implementation. Here are the main My RBC functionalities that were approved
Personal content for the user is collected in the new product entity called My RBC
The entity Storyline was redesigned according to the requirements of My RBC business model. Storylines are thematic showcases on various news topics. Users may subscribe to various Storylines and receive notifications about topics and news customised to their interests
My RBC Button hypothesis
Previously, Storyline collected news material by groups of topics. A User using a Storyline could quickly find similar news on a topic and dive deeper into it
My RBC analyses how and how much a User reads news materials from different Storylines and, based on Follows and Cookies, we offer personalized materials in the My RBC zone
Before
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After
Redesign of Storyline entity
Storyline on Web
We’ve worked out the points for advertising Storylines and announcing recommendation materials that will be of interest to the user
Points for registration conversion
At this step we decided, which values and entities we should give users first, made Lo-Fi prototypes and tested Hi-Fi prototypes on users
Collaboration with Product Designer
Collaboration with Product Managers
Collaboration with Developers Team
Defining problems
Value vs Effort prioritisation
My RBC zone on Web
At this step we’ve conducted several UX Researches to make sure our users understand the User Flow, all entities’ values and wordings correctly
With prepared Hi-Fi prototypes we’ve conducted series of Usability Tests and revealed a lot useful information, which helped us improve layouts
Prototypes in Figma for Usability Tests
On a Weekly call with Product Manager and Developers I've constantly discovered the technical limitations of design solutions. This helped be better prioritise my and Product Designers resources during the sprint before handing layouts over to Developers
I've design audited (reviewed) Web and Mobile pre-prod version of My RBC to ensure that the quality of implementation meets design requirements. To do that I've left comments in Figma to Developers and initiated a call to describe frontend improvements
Storylines on Mobile
8% from 11.2023 to 10.2024
13% from 11.2023 to 10.2024
10% from 02.2023 to 10.2024 (by category “Design and navigation on the site”)
22,6% from 02.2023 to 10.2024
Onboarding after launching My RBC
After launching the product with beta users, it's planned to develop several more entities for product development
Customisation of exchange rates on the main screen. The user will choose, which exchange rates to track
Add gamification elements — achievements in Profile . Add make micro animations (also connected to achievements)
